The sale of electricity system reform Internet plus power marketing is the inevitable choice to carry out power distribution business
In the sale of electricity system reform background, the sale of electricity suppliers face more and more competition, such as competition with power generation enterprises, and alternative energy competition, competition with power grid enterprises, etc.. In order to adapt to the requirements of the new situation, the sale of business enterprises must change the traditional marketing model, the establishment of a new power marketing system.
With the deepening of the reform of electric power enterprises, power marketing problems are gradually exposed, electric power enterprises facing fierce market competition, how in the competition stand out from the crowd and get further development, the electric power marketing link must be thinking of problem is. In the development of the enterprise at the same time, to change the marketing strategy for the change of the market, to recognize the status of the enterprise, to establish a new marketing concept, to develop effective marketing strategy to help enterprises to complete the further development.
Extended reading: [industry] to observe the new electricity reform program introduced by the sale side limelight malpractice
For China's power industry with a hundred years of history, in recent years has been committed to innovation and development, is taking the lead in the era of the global energy Internet and smart grid. Power Grid Corp proposed to clear the direction of innovation, entrepreneurship, innovation, as the starting point for the work of creation, through the three innovation to achieve a substantial increase in innovation capability. Internet times as the most characteristic of the new technology, how to realize the integration with the traditional electric power enterprise, especially in the field of electric power marketing service, improvement and innovation business model, to create a new ecological, to enhance the value of the enterprise and the customer, it is worth we actively explore and Practice. This year's government work report pointed out that "to make" Internet plus "action plan, promote the combination of mobile big data, cloud computing, networking, mobile Internet and modern manufacturing industry, promoting the development of electronic commerce, the Internet industry and the healthy development of Internet banking". "Internet plus" is Internet plus the traditional industries, the use of information and communication technology and the Internet platform, the depth of integration of Internet and traditional industries, changes in production and work, the way we live, to lead the new normal innovation drive development "".
Sale of electricity side reforms will reconstruct the power marketing system
The basic business of the original power marketing can be divided into four modules: tariff settlement, electric energy measurement, service scheduling and demand side services. Including business expansion, change can use electric business, business management of electricity price in electricity management, electricity metering management, power supply contract management, electric test, marketing inspection, service scheduling, clean energy subsidies.
Our existing large area power grid is by small grid multiple network formation, its marketing agency mostly according to the original block division, the marketing agency is only responsible for the region's electricity, fees and services. Such operations known as "marketing". There are many disadvantages in the small marketing of electric power.